Fresh Basket
Organic Farmers Market
Mobile Service Design
Design Background and Goals
It was my final project in college. My college friend Eunji and I found design opportunities from the local market development and global warming problem (campaigns reducing the carbon footprint etc.).
We proposed a mobile organic market service that helps local farmers deliver fresh and delicious agricultural products directly to consumers’ homes at a reasonable price with a value of food miles.
My Role
User Research, User Interview,
User Observation, Market Research
Information Architecture,
App Service Structure Plan,
Conceptual GUI Design
Team
Eunji Park, Interaction Designer
Finding design opportunity
Do you know where your dinner came from today?
Now is the time to think how far food has traveled before it gets to your mouth. Our eyes are moving beyond the visual elements and tastes of foods. When consumers look at products, they naturally look behind the packaging. We pay attention to where the foods we eat are produced, in which regions and by whose hands, and how much food preservatives and chemicals they contain.
Why do food miles matter?
The longer the food mileage, the lower the food safety.
Making food available to travel for more extended periods leads to more food preservative abuse, agricultural chemicals usage, chemical fertilizer abuse, unethical genetic manipulation in the production process, and even ground pollution (by increasing N2O).
Also, shipping this food takes more fuel the farther you go.
Burning fuel increases the amount of carbon dioxide (CO2).
The number of greenhouse gases that cause global warming released into the atmosphere increases with the increase in distance traveled.
Environment
Causes global warming and environmental pollution
People
Decreased food safety ; Multiple chemical exposures
What are food miles?
Food miles refer to the distance food is transported from the time of its production until it reaches the consumer. Food miles are one factor used when testing the environmental impact of food, such as the carbon footprint of the food.
You can calculate food miles as follows
Travel distance (km) X Food transport volume (t) = Food mileage