Fresh Basket
Organic Farmers Market
Mobile Service Design
Design Background and Goals
It was my final project in college. My friend Eunji and I found design opportunities related to local market development and global warming issues, such as campaigns to reduce the carbon footprint. We proposed a mobile organic market service that helps local farmers deliver fresh and delicious agricultural products directly to consumers’ homes at a reasonable price, emphasizing the value of food miles.
My Role
User Research, User Interview,
User Observation, Market Research
Information Architecture,
App Service Structure Plan,
Conceptual GUI Design
Team
Eunji Park, Interaction Designer
Finding design opportunity
Do you know where your dinner came from today?
Now is the time to consider how far food has traveled before it reaches your plate.
Our focus is shifting beyond the visual appeal and taste of foods. When consumers look at products, they instinctively think about what’s behind the packaging. We pay attention to where our food is produced, which regions and hands are involved, and how many preservatives and chemicals it contains.
Why do food miles matter?
The longer the food mileage, the lower the food safety.
Transporting food over long distances requires more preservatives, agricultural chemicals, and chemical fertilizers. This can lead to unethical genetic manipulation during production and ground pollution from increased N2O emissions. Additionally, the farther food travels, the more fuel is needed, resulting in higher carbon dioxide (CO2) emissions.
Increased distances also contribute to higher greenhouse gas emissions, which exacerbate global warming.
Environment
Causes global warming and environmental pollution
People
Decreased food safety ; Multiple chemical exposures
What are food miles?
Food miles refer to the distance food is transported from the time of its production until it reaches the consumer. Food miles are one factor used when testing the environmental impact of food, such as the carbon footprint of the food.
You can calculate food miles as follows
Travel distance (km) X Food transport volume (t) = Food mileage